Cnova Tech - Inteligência Competitiva
Marketplace Intelligence for manufacturers

Who sells your products on the marketplaces, and at what price

From the EANs in your catalog: the offers on Amazon, Mercado Livre and Magalu, the seller and the company behind the CNPJ, the total price and the gap to the suggested price.

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Who it is for

For manufacturers that sell through third parties on the marketplaces

Manufacturers and consumer goods brands whose products reach the marketplaces through distributors and resellers.

Trade marketing

Dated evidence per seller and per product: gap to the suggested price, position by total price and reputation as published by the marketplace.

Sales and channel management

Legal name, CNPJ and state of each identified seller, and the branches of the same company that also sell.

Pricing and market intelligence

Adherence to the suggested price by gap band and the evolution of the gap per seller across collections.

Overview

The portfolio on the marketplaces in one screen

Catalog coverage, active sellers, products below the suggested price and Amazon 1P presence, always compared with the previous collection.

Gap of the cheapest offer per product and the portfolio median

Price cuts, increases, seller entries and exits between collections

Sellers ranked by the sum of the gap in currency

Sellers

The company behind each store

A store shows a name; the commercial decision needs the company. For each seller with a CNPJ, the platform reads the legal name, checks the public registry of the Receita Federal and shows whether it is the head office or a branch, and which branches of the same company also sell.

Legal name, CNPJ, head office or branch and state per seller

Registration status and economic activity checked at the Receita Federal

A seller without a CNPJ appears only with state and the reputation published by the marketplace

Below suggested

The offers below the suggested price, by gap band and by seller

Every offer with the gap in currency and in percent, in three bands. The gap compares the total price, shipping included, with the suggested consumer price; a closed case is compared with the suggested price of the case.

Gap bands: above 10%, from 2% to 10% and up to 2%

Total price is the listing price plus shipping, what the consumer compares

Filters by brand, segment, seller and Amazon 1P presence

Product and history

The evidence per product: offers, sellers and history

For one EAN, the offers found with price, shipping, total, gap and position by total price, and how each seller's price moved across collections.

Lowest total price, median of the offers and Amazon 1P

Gap per seller, per collection, day or week

Sellers that entered and left the listing in the period

Want to see this with your catalog?

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Data quality

Every listing is checked against the catalog before it becomes evidence

The EAN search trusts the code written in the listing, and it can be wrong: a kit instead of a unit, another weight, another line. So every listing is compared with the official catalog product before it enters the analyses.

Title, brand, line, weight or volume, packaging and, when available, the image

Status matched, to confirm or divergent, with the reason in one sentence

Human review when in doubt, with a record of who decided and when

Channels

A specific reading for each marketplace

Each channel publishes different information about product, offer and seller. Collection and analysis respect those differences.

Amazon

From the EAN to the listing and its offers

The EAN leads to the listing and to every offer listed on it, with price, shipping, total and position. Amazon's own offer appears as Amazon 1P.

Legal name and tax ID read from the seller's public page

History of offers, of the listing and of the seller at every collection

Listing validated against the catalog product

Mercado Livre

Listings by brand, identified seller and gap per unit

Listings by brand, with price, units per sale, official store and reputation. When the CNPJ is not shown on the channel, the platform suggests the one found on another marketplace, and the analyst confirms.

Matching by title, with review when in doubt

Tax ID suggested by cross-marketplace matching, with the decision recorded

Gap per sale unit

Magalu

Offers per seller, with Buy Box and availability

Price, list price, discount, availability and Buy Box per offer, with legal name, city and state for sellers with a CNPJ. The data arrives through the export and BI.

Buy Box, availability, full price and discount per offer

Seller with a tax ID: legal name, city and state

The same seller on Magalu helps identify the tax ID on Mercado Livre

How it works

From EAN to CNPJ, in five steps

The starting point is your catalog, integrated into the platform. Everything it shows comes from the collection and carries its date.

01

Catalog by EAN

EAN, packaging, units per case and suggested price, integrated into the platform.

02

Recurring collection

Frequency set by channel, catalog and the needs of the operation.

03

Listing validation

Every listing is checked against the official catalog product.

04

Seller identification

Legal name and CNPJ checked at the Receita Federal and cross-checked between channels.

05

History per collection

Every collection is recorded, with seller, total price and gap, to compare over time.

The manufacturer's catalog inside the platform: the source of every EAN and every suggested price.

Delivery

How the data reaches your team

One input and four outputs, always with the date and time of the collection.

Catalog by API

Product record and suggested price, integrated by API.

Web platform

Products, sellers and gap, by access profile.

Excel and CSV

Any list, complete, in the format defined with your team.

Automated data delivery

Files per collection in a secure environment or a bucket defined with your team.

BI and integration

Structured data for Power BI, Looker or other analytics tools. REST API according to the contracted scope.

Governance

Governance of the data and of the suggested price

Public data from marketplaces and official registries, handled with traceability, minimization of personal data and attention to competition rules. Legal validation of the commercial policy remains with the client.

Suggested price, not imposed

The suggested price is a reference, not a condition of sale; that is why the term is gap to the suggested price. The platform measures and records the market, without contacting sellers or applying sanctions.

Personal data

Personal information of individual sellers is neither shown nor exported beyond what the purpose of the processing requires. The platform shows the state and the reputation as published by the marketplace.

Dated and traceable data

Every offer carries the date and time of the collection; every matching decision, who decided and when. A catalog update does not overwrite the choices made in the platform.

The first conversation starts from your EANs

Send up to ten EANs with the suggested consumer price. In the first conversation we show what the collection found for them: who sells, at what total price, the gap and the company behind the sellers, when the CNPJ can be identified.

Request an analysis with your EANs