The pharmacy margin lives in the categories where price competes freely
Medication has a regulatory reference, but the margin dispute happens in beauty, dermocosmetics, OTC, hygiene and personal care. Cnova Tech monitors the price charged online by category, product, channel and region.
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price monitoring
Facial sunscreen SPF 50
loja-a.com.br
R$ 64,90
marketplace
R$ 52,90
app-delivery
R$ 67,50
comparador
R$ 58,90
Lowest market price identified
Where the pharmacy really competes on price
The regulatory price table is only a reference. The real competition happens in the price charged, in the discounts, in the free categories and in the online channels where the consumer compares before buying.
The challenge
How Cnova Tech solves it
The challenge
Medication has a regulatory reference; free categories require a market read
While medication follows references such as the PMC, categories like beauty, dermocosmetics, hygiene, personal care and OTC vary by channel, region, competition and promotional strategy.
How Cnova Tech solves it
Price charged and discount over the reference
Track the real price charged in the market, including discounts over regulatory references where applicable, to understand where your chain is above or below the competition.
The challenge
Generic, similar and reference compete on price in different ways
Within the same molecule, positioning can vary between reference medication, generic and similar. Without reading these separately, the price comparison stays incomplete.
How Cnova Tech solves it
Positioning by category, molecule and channel
Compare the positioning of free-pricing categories and medicines by molecule, product, channel and region.
The challenge
The price the consumer sees is the final price charged
List price, discount program, club, campaign and digital channel all shape the final price. On e-commerce, marketplaces, comparison sites and delivery, this is the price visible to the consumer.
How Cnova Tech solves it
Same item, with up-to-date data
Matching by EAN, description and package equivalence to compare equivalent products with greater precision. Each collection records date, source, validation and outlier control.
Step by step
How it works
We map your categories
We define the strategic categories, molecules, brands and priority competitors per channel.
We monitor the channels
We run recurring collections across e-commerce, marketplaces, comparison sites and delivery, with EAN matching and validation of the data.
You see the price charged
Track positioning by category and discounts versus the reference, by product and region.
Decide with a market view
Identify where your chain is above or below the price charged and prioritize adjustments by product, category, channel and region.
The four online channels where your chain is compared
Each channel tells part of the story: the price on the site, the discount in the app, the availability on the marketplace. Cnova Tech consolidates everything into a single view per product and region.
E-commerce
Online store prices from competing chains, from free-pricing categories to medicines.
Marketplaces
Offers from the free-pricing categories of your basket on major marketplaces.
Price comparison
How your products appear on price comparison sites and how they stand against the market.
Delivery
Price, promotion, availability and positioning on delivery apps.
Pharmacy chains already monitored by Cnova Tech
National coverage of online prices for the main chains, with recurring updates by product, category, channel and region.
Chains monitored
D
Drogasil
SP 路 E-commerce
D
Drogaraia
SP 路 E-commerce
D
Drogaria S茫o Paulo
SP 路 E-commerce
D
Drogarias Pacheco
RJ 路 E-commerce
P
Pague Menos
CE 路 E-commerce
P
Panvel
SP 路 E-commerce
S
S茫o Jo茫o Farm谩cias
RS 路 E-commerce
A
Araujo
MG 路 E-commerce
E
Extrafarma
SP 路 E-commerce
U
Ultrafarma
SP 路 E-commerce
N
Nissei
PR 路 E-commerce
D
Drogaria Venancio
RJ 路 E-commerce
D
Drogasil
SP 路 E-commerce
D
Drogaraia
SP 路 E-commerce
D
Drogaria S茫o Paulo
SP 路 E-commerce
D
Drogarias Pacheco
RJ 路 E-commerce
P
Pague Menos
CE 路 E-commerce
P
Panvel
SP 路 E-commerce
S
S茫o Jo茫o Farm谩cias
RS 路 E-commerce
A
Araujo
MG 路 E-commerce
E
Extrafarma
SP 路 E-commerce
U
Ultrafarma
SP 路 E-commerce
N
Nissei
PR 路 E-commerce
D
Drogaria Venancio
RJ 路 E-commerce
D
Drogasil
SP 路 E-commerce
D
Drogaraia
SP 路 E-commerce
D
Drogaria S茫o Paulo
SP 路 E-commerce
D
Drogarias Pacheco
RJ 路 E-commerce
P
Pague Menos
CE 路 E-commerce
P
Panvel
SP 路 E-commerce
S
S茫o Jo茫o Farm谩cias
RS 路 E-commerce
A
Araujo
MG 路 E-commerce
E
Extrafarma
SP 路 E-commerce
U
Ultrafarma
SP 路 E-commerce
N
Nissei
PR 路 E-commerce
D
Drogaria Venancio
RJ 路 E-commerce
D
Drogal
SP 路 E-commerce
F
Farm谩cia Indiana
MG 路 E-commerce
D
Drogaria Rosario
DF 路 E-commerce
D
Drogaria Catarinense
SC 路 E-commerce
F
Farmais
SP 路 E-commerce
D
Drogarias Tamoio
RJ 路 E-commerce
S
Santa Luzia
ES 路 E-commerce
D
Drogaria Globo
PI 路 E-commerce
A
A Nossa Drogaria
RJ 路 E-commerce
D
Drogafuji
DF 路 E-commerce
C
Coop Drogaria
SP 路 E-commerce
F
FarmaLife
RJ 路 E-commerce
D
Drogal
SP 路 E-commerce
F
Farm谩cia Indiana
MG 路 E-commerce
D
Drogaria Rosario
DF 路 E-commerce
D
Drogaria Catarinense
SC 路 E-commerce
F
Farmais
SP 路 E-commerce
D
Drogarias Tamoio
RJ 路 E-commerce
S
Santa Luzia
ES 路 E-commerce
D
Drogaria Globo
PI 路 E-commerce
A
A Nossa Drogaria
RJ 路 E-commerce
D
Drogafuji
DF 路 E-commerce
C
Coop Drogaria
SP 路 E-commerce
F
FarmaLife
RJ 路 E-commerce
D
Drogal
SP 路 E-commerce
F
Farm谩cia Indiana
MG 路 E-commerce
D
Drogaria Rosario
DF 路 E-commerce
D
Drogaria Catarinense
SC 路 E-commerce
F
Farmais
SP 路 E-commerce
D
Drogarias Tamoio
RJ 路 E-commerce
S
Santa Luzia
ES 路 E-commerce
D
Drogaria Globo
PI 路 E-commerce
A
A Nossa Drogaria
RJ 路 E-commerce
D
Drogafuji
DF 路 E-commerce
C
Coop Drogaria
SP 路 E-commerce
F
FarmaLife
RJ 路 E-commerce
Brands monitored
L
La Roche-Posay
Dermocosm茅tico
V
Vichy
Dermocosm茅tico
C
CeraVe
Dermocosm茅tico
N
Neutrogena
Dermocosm茅tico
N
Nivea
Cuidado pessoal
S
Sundown
Prote莽茫o solar
E
Eucerin
Dermocosm茅tico
P
Pampers
Infantil
H
Huggies
Infantil
O
Oral-B
Higiene oral
G
Gillette
Cuidado pessoal
C
Centrum
Vitaminas
V
Vitasay
Suplementos
P
Protex
Higiene
L
La Roche-Posay
Dermocosm茅tico
V
Vichy
Dermocosm茅tico
C
CeraVe
Dermocosm茅tico
N
Neutrogena
Dermocosm茅tico
N
Nivea
Cuidado pessoal
S
Sundown
Prote莽茫o solar
E
Eucerin
Dermocosm茅tico
P
Pampers
Infantil
H
Huggies
Infantil
O
Oral-B
Higiene oral
G
Gillette
Cuidado pessoal
C
Centrum
Vitaminas
V
Vitasay
Suplementos
P
Protex
Higiene
L
La Roche-Posay
Dermocosm茅tico
V
Vichy
Dermocosm茅tico
C
CeraVe
Dermocosm茅tico
N
Neutrogena
Dermocosm茅tico
N
Nivea
Cuidado pessoal
S
Sundown
Prote莽茫o solar
E
Eucerin
Dermocosm茅tico
P
Pampers
Infantil
H
Huggies
Infantil
O
Oral-B
Higiene oral
G
Gillette
Cuidado pessoal
C
Centrum
Vitaminas
V
Vitasay
Suplementos
P
Protex
Higiene
Data your pricing team can trust
Comparison of the same item
EAN matching and package equivalence to compare equivalent products with greater precision.
Recent and traceable price
Each collection records date, source, channel, validation and outlier control to give your analysis more confidence.
Public sources and LGPD-aligned processing
We collect data from public channels and structure the information with LGPD-aligned practices.
See where your pharmacy is above or below the market
Schedule a demo with data from your categories and see, item by item, the actual price versus the competition.
Schedule a Demo