The price your customer compares is on the screen, not on the shelf
Your team tracks the physical store. Cnova Tech monitors the digital side: e-commerce, marketplaces, price comparison sites and delivery apps. These are the channels where the market moves first, and where the consumer compares prices before deciding.
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price monitoring
Roasted ground coffee 500g
loja-a.com.br
R$ 18,90
marketplace
R$ 16,49
app-delivery
R$ 19,90
comparador
R$ 17,20
Lowest market price identified
Where price competition happens today
When a competitor adjusts a price online, the response often arrives late. Checking manually, channel by channel, cannot keep up with the pace of the market.
The challenge
How Cnova Tech solves it
The challenge
Price-image items shape how customers perceive your prices
Consumers form their perception of price from a basket of sensitive items (KVIs). To build flyers, adjust offers and defend your positioning, you need to know how the competitor is pricing those items.
How Cnova Tech solves it
Price gap in R$ and % on the items that matter
See the competitor price on your KVIs and on the analyzed basket, with the gap in reais, in percentage and the competitive ranking of each item, so you can quickly identify where to act first.
The challenge
Cash-and-carry and private label raised the competitive pressure
Cash-and-carry players and private label put pressure on key categories of the basket. Understanding how these players position themselves online by category and channel has become part of the pricing routine.
How Cnova Tech solves it
Prioritization by SKU and category
Each item is compared against market references to separate positioning gaps from situations that require an immediate reaction, by SKU, category and channel.
The challenge
Manual analysis does not scale
There are thousands of SKUs across multiple channels, with prices changing continuously. Manual comparison arrives late and does not always guarantee the item compared is exactly the same.
How Cnova Tech solves it
Same item, with up-to-date data
Matching by EAN and package equivalence helps ensure consistent comparisons. Each collection comes with a date, source, validation and automatic outlier checks.
Step by step
How it works
We map your assortment
We define the priority KVIs, categories and competitors to monitor in each channel.
We monitor the channels
We run recurring collections across the online channels, with EAN matching, validation and structuring of the data.
You receive gaps and alerts
Track price gaps in R$ and %, competitive ranking and alerts for price changes, promotions or availability.
Decide where to act first
Prioritize the items with the greatest impact on price image and on gaps versus the market, item by item.
The four online channels where your price competes
Each channel tells part of the story: the price on the site, the promotion in the app, the position on the comparator. Cnova Tech consolidates everything into a single view per product and region.
E-commerce
Prices in the online stores of direct competitors, regional chains and cash-and-carry players.
Marketplaces
Offers for the relevant items in your basket on major marketplaces.
Price comparison
How your products appear on price comparison sites and how they stand against the market.
Delivery
Price, availability and positioning on delivery apps.
Supermarket chains already monitored by Cnova Tech
A national base of online prices with recurring updates, covering the main chains, categories and brands monitored in digital retail.
Chains monitored
C
Carrefour
SP 路 E-commerce
A
Atacad茫o
SP 路 E-commerce
A
Assa铆
SP 路 Delivery
P
P茫o de A莽煤car
SP 路 E-commerce
G
GBarbosa
SE 路 E-commerce
A
Angeloni
SC 路 E-commerce
S
Savegnago
SP 路 E-commerce
B
Bretas
MG 路 E-commerce
S
Supernosso
MG 路 E-commerce
Z
Zona Sul
RJ 路 E-commerce
P
Prezunic
RJ 路 E-commerce
M
Mateus
MA 路 E-commerce
C
Coop
SP 路 E-commerce
C
Carrefour
SP 路 E-commerce
A
Atacad茫o
SP 路 E-commerce
A
Assa铆
SP 路 Delivery
P
P茫o de A莽煤car
SP 路 E-commerce
G
GBarbosa
SE 路 E-commerce
A
Angeloni
SC 路 E-commerce
S
Savegnago
SP 路 E-commerce
B
Bretas
MG 路 E-commerce
S
Supernosso
MG 路 E-commerce
Z
Zona Sul
RJ 路 E-commerce
P
Prezunic
RJ 路 E-commerce
M
Mateus
MA 路 E-commerce
C
Coop
SP 路 E-commerce
C
Carrefour
SP 路 E-commerce
A
Atacad茫o
SP 路 E-commerce
A
Assa铆
SP 路 Delivery
P
P茫o de A莽煤car
SP 路 E-commerce
G
GBarbosa
SE 路 E-commerce
A
Angeloni
SC 路 E-commerce
S
Savegnago
SP 路 E-commerce
B
Bretas
MG 路 E-commerce
S
Supernosso
MG 路 E-commerce
Z
Zona Sul
RJ 路 E-commerce
P
Prezunic
RJ 路 E-commerce
M
Mateus
MA 路 E-commerce
C
Coop
SP 路 E-commerce
Z
Zaffari
RS 路 E-commerce
G
Giassi
SC 路 E-commerce
N
Nordest茫o
RN 路 E-commerce
C
Comper
MS 路 E-commerce
S
Sam's Club
SP 路 E-commerce
S
St Marche
SP 路 E-commerce
T
Tenda Atacado
SP 路 E-commerce
S
Super Muffato
PR 路 E-commerce
B
Bistek
SC 路 E-commerce
S
Shibata
SP 路 E-commerce
M
Mambo
SP 路 E-commerce
C
Covabra
SP 路 E-commerce
Z
Zaffari
RS 路 E-commerce
G
Giassi
SC 路 E-commerce
N
Nordest茫o
RN 路 E-commerce
C
Comper
MS 路 E-commerce
S
Sam's Club
SP 路 E-commerce
S
St Marche
SP 路 E-commerce
T
Tenda Atacado
SP 路 E-commerce
S
Super Muffato
PR 路 E-commerce
B
Bistek
SC 路 E-commerce
S
Shibata
SP 路 E-commerce
M
Mambo
SP 路 E-commerce
C
Covabra
SP 路 E-commerce
Z
Zaffari
RS 路 E-commerce
G
Giassi
SC 路 E-commerce
N
Nordest茫o
RN 路 E-commerce
C
Comper
MS 路 E-commerce
S
Sam's Club
SP 路 E-commerce
S
St Marche
SP 路 E-commerce
T
Tenda Atacado
SP 路 E-commerce
S
Super Muffato
PR 路 E-commerce
B
Bistek
SC 路 E-commerce
S
Shibata
SP 路 E-commerce
M
Mambo
SP 路 E-commerce
C
Covabra
SP 路 E-commerce
Brands monitored
N
Nestl茅
Alimentos
S
Seara
Carnes & Frios
S
Sadia
Congelados
D
Dove
Higiene & Beleza
C
Colgate
Higiene Oral
N
Nivea
Higiene & Beleza
Y
Yp锚
Limpeza
3
3 Cora莽玫es
Caf茅
B
Bauducco
Alimentos
I
Itamb茅
Latic铆nios
O
Omo
Limpeza
C
Coca-Cola
Bebidas
P
Pampers
Infantil
V
Vigor
Latic铆nios
N
Nestl茅
Alimentos
S
Seara
Carnes & Frios
S
Sadia
Congelados
D
Dove
Higiene & Beleza
C
Colgate
Higiene Oral
N
Nivea
Higiene & Beleza
Y
Yp锚
Limpeza
3
3 Cora莽玫es
Caf茅
B
Bauducco
Alimentos
I
Itamb茅
Latic铆nios
O
Omo
Limpeza
C
Coca-Cola
Bebidas
P
Pampers
Infantil
V
Vigor
Latic铆nios
N
Nestl茅
Alimentos
S
Seara
Carnes & Frios
S
Sadia
Congelados
D
Dove
Higiene & Beleza
C
Colgate
Higiene Oral
N
Nivea
Higiene & Beleza
Y
Yp锚
Limpeza
3
3 Cora莽玫es
Caf茅
B
Bauducco
Alimentos
I
Itamb茅
Latic铆nios
O
Omo
Limpeza
C
Coca-Cola
Bebidas
P
Pampers
Infantil
V
Vigor
Latic铆nios
Data your pricing team can trust
Comparison of the same item
EAN matching and package equivalence to compare equivalent products with greater precision.
Recent and traceable price
Each collection records date, source, channel, validation and outlier control to give your analysis more confidence.
Public sources and LGPD-aligned processing
We collect data from public channels and structure the information with LGPD-aligned practices.
See where your store is above the market online
Schedule a demo with data from your assortment and see the item-by-item comparison, with gaps, competitive ranking and opportunities to adjust.
Schedule a Demo